This Privacy Policy describes how The Friend Formula LLC collects, uses, and protects personally identifiable information (PII) — information that can be used to identify or locate a person — when you use our website and services.
What Personal Information Do We Collect?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, or other details to help you with your experience.
When Do We Collect Information?
We collect information from you when you register on our site, place an order, respond to a survey, fill out a form, or otherwise enter information on our site.
How Do We Use Your Information?
We may use the information we collect from you in the following ways:
- To personalize your experience and deliver content most relevant to you
- To process your transactions quickly and efficiently
- To send periodic emails regarding your order or other products and services
- To follow up after correspondence, including email or phone inquiries
How Do We Protect Your Information?
Our website is regularly scanned for security vulnerabilities and known malware. Your personal information is stored behind secured networks and is only accessible by a limited number of authorized persons. All sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.
All transactions are processed through a secure external gateway and are not stored or processed on our servers.
Do We Use Cookies?
Yes. Cookies are small files that a site transfers to your computer's hard drive through your web browser that enable the site to recognize your browser and remember certain information. We use cookies to:
- Remember and process items in your shopping cart
- Save your preferences for future visits
- Compile aggregate data about site traffic and interactions
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. If you turn cookies off, some features may not function properly, however you will still be able to place orders.
Third-Party Disclosure
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties. This does not include website hosting partners and other parties who assist us in operating our website or servicing you, so long as those parties agree to keep this information confidential.
Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites, but we welcome any feedback about them.
We use Google AdSense advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the internet.
We have implemented the following Google services:
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
We along with third-party vendors, including Google, use first-party cookies and third-party cookies to compile data regarding user interactions. Users may opt out of personalized advertising by visiting Google Ad Settings, the Network Advertising Initiative opt-out page, or by installing the Google Analytics Opt Out Browser add-on.
California Online Privacy Protection Act (CalOPPA)
CalOPPA requires commercial websites collecting personally identifiable information from California residents to post a conspicuous privacy policy. In accordance with CalOPPA, we agree to the following:
- Users can visit our site anonymously
- A link to this Privacy Policy appears on our home page
- Any changes to our privacy policy will be posted on this page
- Users can update their personal information by logging into their account
Do Not Track Signals
We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Third-Party Behavioral Tracking
We allow third-party behavioral tracking as described in the Google section above.
COPPA (Children Online Privacy Protection Act)
The Children's Online Privacy Protection Act (COPPA) gives parents control over the collection of personal information from children under 13. We do not specifically market to or knowingly collect information from children under the age of 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States. In the event of a data breach, we will notify affected users via email within 7 business days and via in-site notification within 7 business days.
We also agree to the Individual Redress Principle, which ensures that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law.
CAN-SPAM Act
The CAN-SPAM Act establishes requirements for commercial email and gives recipients the right to stop receiving emails. We collect your email address in order to:
- Send information and respond to inquiries and/or requests
- Process orders and send updates
- Send additional information related to your product or service
- Market to our mailing list or continue to send emails to existing customers
In accordance with CAN-SPAM, we agree to the following:
- Not use false or misleading subjects or email addresses
- Identify all advertising messages reasonably
- Include the physical address of our business
- Monitor third-party email marketing services for compliance
- Honor unsubscribe and opt-out requests promptly
- Include a working unsubscribe link in every email
To unsubscribe from our emails, follow the instructions at the bottom of each email or contact us directly and we will promptly remove you from all correspondence.
Contacting Us
If you have any questions regarding this Privacy Policy, please contact us:
The Friend Formula LLC49 W Mount Pleasant Ave #2338
Livingston, NJ 07039
Email: dan@thefriendformula.com