The Friend Formula · 1-on-1 Coaching

Two sessions.
One breakthrough.

A personalized coaching experience built around your story — so you can finally understand what's holding you back, and exactly what to do about it.

Book your sessions — $197 See how it works
30-day money-back guarantee Secure checkout via Stripe Two 30-min sessions via Zoom
01 Why this exists

Courses teach the principles. Coaching changes you.

Most social skills advice is built for the average person. But you're not average — you have a specific history, specific situations that trip you up, and specific beliefs running quietly in the background that no course ever addresses directly.

Generic tips can move the needle. But there's a ceiling. What actually creates lasting change is someone sitting with your specific story, identifying the exact patterns holding you back, and giving you a personalised roadmap — not a one-size-fits-all script.

That's what this is.

02 The two sessions

Two sessions. Completely built around you.

01
Session 1 · 30 minutes · Zoom

Your story, fully heard.

This session is yours to talk. Dan listens. No agenda, no interruptions, no advice yet. Just a safe space to share what's actually going on — the situations that freeze you, the patterns you keep hitting, the moments you wished had gone differently.

Most people have never had someone truly listen to their social struggles without judgment. This session alone changes something.

Dan listens deeply, asks a few clarifying questions, and builds a complete picture of where you are and what's underneath it.
02
Session 2 · 30 minutes · Zoom · Within a few days

Your personalised diagnosis.

Dan returns with a full picture of your specific situation — and gives you what no course can: a personalised diagnosis and a concrete roadmap built entirely around you.

You leave Session 2 with:

  • A clear understanding of the belief patterns holding you back — and how to start shifting them
  • The top three specific situations where you can make changes immediately
  • A step-by-step approach that starts where you are comfortable
  • Personalised tips and techniques matched to your personality, your patterns, and your life
One conversation · One diagnosis
03 The approach

Not a pep talk. A diagnosis.

A lot of coaching tells you what you already know — be more confident, put yourself out there, practice more. That's not what this is.

Dan's approach goes beneath the surface. Using a method built around mapping your emotional patterns and belief systems, he helps you see exactly where your thinking gets stuck — and gives you practical tools to move from where you are to where you want to be.

The process isn't about giant leaps. It's about identifying the smallest step that actually feels manageable — and building real momentum from there.

04 Who this is for

Is coaching right for you?

The right advice for someone else might be completely wrong for you. This is built entirely around your story.
!
An honest note — If you're in crisis or experiencing severe social anxiety or depression, please seek professional support first. Coaching is not therapy. Come back when you're ready.
Dan Chang
05 · About Dan

Hi, I'm Dan.

I spent years as the person in the room who wished he could just speak up. I studied social dynamics obsessively — not because I wanted to become a guru, but because I genuinely needed to figure this out for myself.

What I found is that most social struggles aren't about skill. They're about the quiet stories we carry about ourselves and what's possible for us in a conversation.

I've taught these ideas to thousands of students through my courses. But the most meaningful work happens one-on-one — when I can sit with someone's actual story and help them see what they can't see themselves. That's what these two sessions are.

Dan Chang — founder, The Friend Formula
06 Pricing

Two sessions. One investment.

No subscription. No upsells. One payment — and a real conversation about your specific story.
1-on-1 Coaching with Dan · Full Package

Your personalised social
confidence roadmap.

Two 30-minute Zoom sessions — one to hear your story, one to give you your personalised diagnosis and action plan.

$197 $297 One-time · USD
  • Session 1 — Your Story (30 min Zoom) $99
  • Session 2 — Your Breakthrough (30 min Zoom) $99
  • Personalised belief pattern diagnosis Included
  • Top 3 situations to change immediately Included
  • Custom tips matched to your personality Included
  • Recording of both sessions Bonus
  • Follow-up summary notes Bonus
  • Direct email access for follow-ups Included
Total value: $297 You save $100
Book now — $197
Secure payment via Stripe · 30-day money-back guarantee
30-day money-back guarantee

If you don't leave Session 2 with more clarity than you walked in with, I'll refund you in full.

No complicated process. Reply to your receipt email, tell me it wasn't for you, get your money back. That's the whole policy.

No fine print.
The Friend Formula · 1-on-1 Coaching

Your story deserves
personal attention.

No course can do what a conversation can. Two sessions, your specific situation, a real plan. Book now and I'll be in touch within 24 hours to schedule.

Book now — $197 Explore the courses first
1-on-1 Coaching with Dan.
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